LN Harmaceutical Group Distribution Channel Management Research

With the improvement of people’s living standard and the increasing need of medical care, our people on the drug demand increasing. Our drug distribution also has some problems, at the same time, the drug distribution channels are also along with the change of social environment and change, can seek appropriate pharmaceutical development of distribution channels, affecting the development of enterprises. In the new background, social environment, LN Pharmaceutical Group, on the understanding of the enterprise has advantages and disadvantages, opportunities, challenges, how to achieve the new sales breakthrough, the realization of national enterprise development,In this paper, based on the analysis of the related theory and related literature on the distribution channel, first of all, the distribution status of China’s pharmaceutical industry analysis, discover the problems, summarize the existing distribution channels, study the pros and cons of various distribution channels; secondly, through the contrast analysis to . visit LN pharmaceutical group, the advantage of,, weaknesses, opportunities and challenges of the group with SWOT method; finally, introduce the depth distribution model, bring distribution opportunities for LN Pharmaceutical Group, and did not execute the depth distribution of the area of the existing distribution channel is improved, and puts forward some suggestions for the improvement of the distribution channel.This paper is divided into five parts:The first chapter, Introduction. This section of this paper is to introduce the background, basic content and technology road line of this thesis and the research purpose and significance of this paper.The second chapter, the theory reviewed. Distribution channels quoted theory, research methods and scholars of the research paper on the grounds of distribution channel management, summarize the distribution channels of theoretical knowledge and previous research involving scholars, Exploration theoretical basis of this follow-up study, the reasoned do your research LN pharmaceutical Group distribution channels.The third chapter, the pharmaceutical industry management and channel Mode. Analyzed for the presence of the characteristics of China’s pharmaceutical industry management and the management of China’s pharmaceutical distribution channel issues discussed at this stage drug research in the main distribution channel mode. Through the unit members LN Pharmaceutical Group, distributors and other research, for LN Pharmaceutical Group’s pharmaceutical distribution channels SWOT analysis.The forth chapter, distribution model design and distribution channel management. In the theoretical model of the depth distribution of basic research, analyzes LN Pharmaceutical Group depth distribution problems thus LN Pharmaceutical Group Pharmaceutical depth distribution model design and implementation processes. LN Pharmaceutical Group to explore distribution channel management improvement recommendations.The fifth chapter, conclusion and prospects.