The Research Of The Social Distribution Channel Of The Personal Access Phone System (PAS-XiaoLingTong) Of China Telecom Xinjiang Subsidiary Company

The objective of this research is to study the social distribution channel of the personal access phone system (PAS-XiaoLingTong) of China Telecom Xinjiang subsidiary company, based on the study of the competition environment of telecommunication industry in China.Firstly, the research investigated the necessity of the development of the PAS's social distribution channel; secondly, the research studied the existent distribution channel and presenting problem; thirdly, some proper recommendations of the distribution strategy were given based the study of the internal/external environment and the modern marketing and distribution channel theories; and finally, the research suggested the management approaches for the distribution channels.The distribution channel of Xinjiang telecom Co.ltd was selected as the target of the research. The results of the research will provide the strategic support for the implementation of the third generation telecommunication technology (3G) of China Telecom; on another hand, the research will provide the theoretic support of the distribution channel building for the service-providing industry, such as the telecommunication industry. The research is not only the delivery of the MBA program, but also the support of the distribution channel studies for...