New Operators To The Empirical Analysis Of The Impact Of Agricultural Extension Mode

With the constant deepening of rural reform in our country, the party and the government management system for the construction of new countryside. In the eighteenth big report, to perfect the rural management system, cultivating new operators, develop various forms of scale operation, realize the agricultural production and operation of the specialization, standardization, scale, intensive. New operators is proposed, which fully reflects the various demands of modern agricultural development in our country, especially in the field of agricultural extension performance. For a long time in our country mainly adopts the government administrative intervention as the leading mode of agricultural technology popularization, farmers in a passive position, in the promotion to the agricultural technology efficiency is low, agricultural science and technology achievements conversion rate is far lower than the developed countries. Now as a result of the development of agricultural modernization, agricultural extension is no longer a pure technical promotion, farmers need more is to be able to provide all the services before, during or after, not only is the production area, also expanded to the aspect of rural life.This study selected fujian nanping area for empirical research, found that the new operators to participate in agricultural extension exist a variety of forms. Based on agricultural extension 1 run the status quo, using the AHP analytic hierarchy process (AHP), the construction of agricultural extension mode 1 index evaluation system. Model is divided into four layers, adopt expert paper work, arranged according to the results of expert evaluation, the layers of judgment matrix and consistency inspection, it is concluded that the indexes weights. According to the result of evaluation shows that impact on the agricultural extension mode weighting factor, most of the new operators have advantages, including the promotion content, market information, technical control and so on various aspects, and is mainly composed of two new operators to participate in promoting the pattern evaluation is superior to other models. It also listed at home and abroad is analyzed agricultural operation organizations in the developed countries and districts to participate in the promotion of mature model, finally from the marketing subject, method, content and other aspects, is how to use the new operators to guide agricultural extension mode 1 innovation put forward some views.