Research And Redesign Of Grass-Root Employees Performance Appraisal Of BC Advertising Company

Advertising media industry has become a pillar industry of the revitalization of national industry, with the vigorous development of the industry, that makes the market competition is increasingly intense, particularly the talented person’s competition, the core competitiveness of enterprises has become an important bottleneck in the development of advertising media industry. Performance appraisal as an important part of the performance management, to enhance the cohesion of employees, establishing team cooperation consciousness, so as to stimulate the stronger work enthusiasm has very important significance. In order to change the performance appraisal status quo of BC advertising company, combining with the actual situation of the company, the design is expected to more suited to the characteristics of the BC advertising company enterprise performance evaluation system, which can fully arouse the enthusiasm of the employees’ work, and promote the sustainable development of the company.This paper takes the BC advertising company grass-roots staff performance appraisal problems as the research, on the basis of the related theory of performance appraisal, to BC advertising company grass-roots staff performance appraisal system to carry on the redesign. At first, for the BC advertising company’s business development and market competition, proposed to the grass-roots staff performance appraisal, the necessity of design and puts forward the methods and ideas to solve the problem; Second, related theory has carried on the comprehensive analysis of the performance evaluation, combined with the relevant theoretical research, grass-roots staff at BC advertising company, analyzing the present situation and problems of performance appraisal to find out the existing problems, and analyses the cause of the problem, and combining the BC advertising company under the situation of actual development, on the BC advertising company grass-roots staff performance appraisal to carry on the design again, finally, the advertising of the BC to redesign company performance evaluation system of the implementation of the safeguard measures are put forward.All in all, this paper mainly on the BC advertising company grass-roots staff performance appraisal system to carry on the design again, make the BC advertising company grass-roots staff performance appraisal system has been further improved, can fully mobilize grass-roots staffs work enthusiasm, also makes the overall performance of the company are a lot of ascension, the development of the company for the BC AD has a positive promoting effect. Expect the BC advertising company performance evaluation system of grass-roots employee performance improvement and perfect in the advertising industry, and can play a reference role.