Research On The Marketing Strategies Of Ruian Group Shenyang Tiandi

Recently, with the economics development of Shenyang—the capital of Liaoning province, the city studio has greatly improved. Shenyang Tiandi as one of the business program, the developers and marketing department need to focus on how to make the company stands out, deeply exerts advantages and characteristics, accurately match market positioning, and make marketing strategy. Meanwhile, all the ways above can lay the foundation for the future development of the company.This paper has seven parts, and use the modern marketing theory. According to the development of commercial real estate, the first part presents the background and significance for this research, and determine the main idea and structure. Secondly, this paper uses related theory of the commercial real estate in older to provide the theoretical basis. In addition, the third part does a research from macroscopic environment and regional industry environment, therefore, people can analysis the opportunity and challenge, Provide basic reference information for the formulation of marketing strategy. The fourth part uses the above marketing analysis and position, For the Shenyang world to determine the target customers, to develop marketing strategy. The fifth part according to the result makes the market orientation and appropriate strategy. The sixth part bases on the implementation and protection of the marketing strategy, give the advice of human resources, information management system and so on, The background to provide guarantee for the implementation of marketing strategy.Finally, this paper get the conclusion. Hope this paper can be used as an study reference and provide scientific, effective and rational project, in older to operate the market for professional people.