Research On Marketing Strategy Of Shenyang Tiandi Ⅱ For Shenyang Huahui Properties Co.,Ltd.

Marketing strategy is the market economy enterprise survival and development of the core issues, especially for real estate companies, marketing enterprises accounted for the vast majority of content, whether it was an appropriate marketing strategy formulation, marketing results are somewhat effective, have a direct determines the success or failure of the real estate business to run. This paper discusses in Shenyang Huahui Limited and Shenyang Tiandi II projects in the marketing strategies of their practice cases, the majority of our real estate business is a microcosm of other similar companies worthy of reference and inspiration.In this paper, imputation marketing strategy management theory, based on the detailed analysis of the II projects in Shenyang Tiandi marketing environment:From the Perspective of the macroeconomic environment PEST; From the " five forces model" Perspective of the real estate industry environment; From the organizational structure, corporate culture, corporate resources, enterprise capacity perspective internal environment. According to Shenyang Tiandi II marketing SWOT matrix, a clear strategic direction for optimizing the proposed Shenyang Tiandi II marketing objectives determine its strategic choice, from market segmentation, target market, market positioning perspective, presents Shenyang world two projects STP marketing strategy, from product strategy, pricing strategy, channel strategy, marketing strategy point of view, put forward two projects in Shenyang Tiandi marketing mix strategy. In order to protect the earth two projects in Shenyang effective implementation of marketing strategy, the need to develop practical marketing plan, integrate organizational resources, adjusting the organizational structure, strengthen strategic adjustment and control, etc., in order to promote Shenyang Huahui Limited and Shenyang Tiandi II phase of the project, in marketing strategy under the guidance of the scientific, standardized operation and realize the value and effectiveness.