A Study Of Marketing Strategy On Fractional Packet Tea In Shenyang

Tea is China's traditional industries.In recent years, with productivity improvement, tea production has grown rapidly around the world in terms of production which is greater than the pin. Judging from the international market, the basic package is based on sales of tea-based, while the domestic market is mainly of loose tea sales. With the National Food Safety accesses QS system, the importance of food safety is becoming higher and higher, and packaging development is bound to the popularity of tea. How in the new situation for marketing, will become the operator before tea before the problem.This article is by Shenyang small packaged tea market survey, the use of literature, questionnaire, etc., from the macro-environment, micro-environmental approach, scanning through the marketing of environmental factors of population, political, legal, socio-cultural, economic, technological, natural, etc. , and a direct impact on business factors that the existing competition in the industry, the bargaining power of suppliers, threat of substitutes, the bargaining power of customers, the threat of new entrants, and consumer purchase behavior characteristics of tea and demand analysis. According to statistical data, survey data and other information for statistical analysis and evaluation. And the use of market segmentation theory, to conduct market segmentation, market selection, market positioning, according to tea consumption purposes tea products into the domestic leisure market, corporate business type, type the three types of tea gift. By assessing the choice of enterprise business markets as the first target market, and enterprise business market office tea, food and beverage with tea, tea of different labor to develop a different marketing mix strategies. Product, price, channel, promotion is based on four elements, empirical made present-day circumstances, small packaged tea market in Shenyang product marketing program.This paper, in the circumstances where tea business in the current general lacks of marketing research, does a useful exploration for the tea business of modern marketing.