Research On Marketing Strategy Of Shenyang Zhi Zhi Cheng Tire Company Ltd

Shenyang zhizhicheng tire co.,LTD is a small-scale enterprise mainly engaged in acting tire.Special road conditions have a unique technical support,its main sales target is mountain roads,mines.There is enough demand for new products in the market.But because the original tire giants occupy the market,making the development of this small business is difficult and slow.According to the development status and marketing status of shenyangzhizhicheng tire co.,LTD.,this paper finds that the secondary agents of the company cannot inherit the company's cultural literacy,the sales price is not flexible,sales personnel fault,almost no product promotion activities.The research object of this paper is shenyangzhizhicheng tire co.,LTD.,a first-level agent.The main distribution areas are mines,mountainous areas and other places.This paper summarizes the relevant theories of marketing strategy,analyses the marketing status and marketing environment of Shenyang Zhizhicheng Tyre Co.,Ltd.,and makes the marketing strategy choice of Shenyang Zhizhicheng Tyre Co.,Ltd.Among them,the choice of product strategy is to locate the existing products and determine the target market,maintain the advantages and improve the disadvantages of the products,build a good brand with high quality,establish their own brand and occupy the market share in the process of marketing.In the choice of price strategy,the price of imported and domestic tires will be compared,the performance-price ratio of tires will be compared,and the price range of each type of tire will be explained in detail,and then the corresponding market price will be determined.In the choice of channel strategy,the number of distributors should be determined according to the region,the direct channel should maintain the existing customers,establish good customer relationship and open up the market to increase profits.In the choice of promotion strategy,we should clear all the questions and concerns of customers before the sale of the goods.After the sale of the goods,we should be responsible for the goods to the end,relieve the worries of customers,strive to create first-class service,let the customers buy at ease,the sellers sell at ease,and adopt the Internet marketing method to promote sales.In the last part of this paper,the safeguard measures of marketing strategy implementation are given,and the full text is summarized and prospected.