The Research Of LXD Company Developing Strategy

At present, the industrial robot is widely applied in automobile manufacturing, welding, assembly, handling and other aspects, Robot show broad space for development in the industrial application of China market. While the metal materials surface polishing technology is the greatest difficulty in robot application, only seldom international company can master this technology which could be counted, at the same time, the robot popularization degree of this field is still early, the potential marketing s huge, so the establishment of the robot surface treatment system development and implementation is immediately, no delay, which has great economic and practical significance.Since LXD robotic company is established in 2010, in a short of four years, the performance of the company increased steadily, its technology has been a leader in the field of Robot surface treatment of polishing. Facing the good development opportunity, how to use its own robot technology and high-end intelligent equipment to upgrade core competitiveness of LXD robot, to expand market share, achieve industrial scale, and strive for top 3 within 5 years in the industry fields is a pressing matter of the moment for LXD company development.This paper first introduces the main relevant strategic management theory, the current research situation and strategic management analytical tooling, which provides a theoretical basis and support for the benefit of LXD company development strategy formulation. Secondly, this paper combining the actual situation of LXD, uses the normal strategic management analytical model, including: SWOT analysis, Boston matrix method, the external environment factors PEST, the enterprise competition strategy of basic model Potter’s five forces model and other methods to do a system analysis for LXD company internal and external environment. And in the analysis of the company’s R & D capability, human resources, sales and production management, summarizes its advantages and disadvantages of the company. Then this paper analyse LXD company opportunities and threats faced from social environment, competitor comparison etc. respectively.Based on the analysis of LXD robotic company’s facing the external environment and internal condition, to make enterprise strategic choice, define the formulation of the company strategy development planning. Thus proposed the enterprise development strategy concept " Positioning Robot polishing system as core product, the marketing implementation take Guangdong as the center, approach the market of China, and cooperate with user to establish intelligent robot application service centre, to full service Metal products industry.