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Research Of The Enterprise Culture Based On The Enterprise Life Cycle

Posted on:2016-08-01Degree:MasterType:Thesis
Country:ChinaCandidate:G M WangFull Text:PDF
GTID:2309330461970406Subject:Business administration
Abstract/Summary:PDF Full Text Request
In this paper, according to the theory of enterprise culture and enterprise life cycle theory as the foundation, through to the enterprise culture and enterprise life cycle complement each other, interaction relationship to explore and research, so as to reveal the laws of the evolution of the enterprise life and cultural needs, In the different stages of life cycle for the enterprise to make appropriate countermeasures of corporate culture to provide the reference and hope that the enterprise can be sustained, stable and healthy development, realize the goal of enterprises built to last.First of all, this paper USES the data of literature on the basis of the research and analysis on the life cycle of enterprise culture and enterprise. Enterprise life cycle usually contains four periods:initial, growth, maturity and decline; Enterprise culture in the four phases of enterprise life cycle material, behavior, system and spirit of the four levels of culture and plays a basic, leading in turn, the standardization and promote the role.Second, systematically discusses the corporate culture and the relationship between the enterprise life cycle. Through the different stages of enterprise life cycle enterprise environment and enterprise facing the analysis of the characteristics, puts forward the corresponding enterprise culture construction need to be aware of problems, using the case method at the same time, to facilitate understanding and more persuasive paper point of view.Finally, through the further analysis of specific case, thus the enterprise in different life cycle stage to build enterprise culture to corresponding to nutrition this special life, make the enterprise vitality forever, health, steady, sustainable development, thus become the longevity enterprise.
Keywords/Search Tags:Enterprise culture, Enterprise life cycle, Cultural construction
PDF Full Text Request
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