Research On Dynamic Alliance Interest Allocation Based On Shapley Value

With the rapid develonment of economy,the enterpises are facing increasing competitive pressures.In order to adapt to the market environment,the enterprise dynamic alliance formation is imminent.This paper mainly describes the concept and the competition advantage of enterprise dynamic alliance and the factors that influence the benefit distribution in Dynamic Alliance.The distribution of interests can influence the development of Dynamic Alliance.The distribution of benefits of the dynamic alliance is a question worthy of consideration. This paper first used Shapley value method to solve the profit distribution model of dynamic alliance,but the benefit assignment problem of dynamic alliance in the actual case is a very complex problem.Many factors should be considered,so use Shapley value has some shortcomings.so this paper first introduces the value calculation process of willingness to cooperate,cooperation intention value comprehensively considering various factors of enterprises.In this paper,the method of AHP and fuzzy evaluation method is used to determine each enterprise dynamic alliance of enterprises in the value of cooperation intention. According to each company’s willingness to cooperate value modification of Shapley value,so that the revised Shapley value is more practical significance.