Weifang City Auto Market Impact Factor In The Development Of Rural Research

In recent years, the CPC Central Committee and State Council on the support and benefit agriculture policy of continuous improvement and strengthening of the rural economy has been making great progress, increasing the income of farmers, farmers’ consumption concept is rapidly changing, more and more farmers to buy affordable car, affordable car, rural auto market is rapidly expanding.September 2014 National Bureau of Investigation Brigade Weifang data show that the first half of 2014, Weifang per capita cash income of rural residents 10,060 yuan, ranking the first in Shandong Province, the absolute number is higher than the national 4664 yuan; Weifang City in Shandong urban transport facilities provincial premier, Weifang City, rural highway mileage to 22,995.3 km, 9,039 administrative villages to achieve full asphalt, asphalt administrative villages rate of 100%, ranking first in Shandong Province; and the city’s booming agricultural machinery, new energy automotive industry, the potential of Weifang City, rural auto market is gradually emerging.With the rapid development of the city’s actual needs of modern agriculture, farmers who travel, and other aspects of the flow of goods, the demand for heat in rural city car market increased year by year. However, the development of rural auto market to grow at the same time, of which there are some problems, the urgent need to make the market presents problems and phenomena summarized research in order to better address current and emerging issues, while its scientific guidance, the realization of China’s auto market this "last gold mine" of healthy, stable and sustainable development, is the purpose of this thesis research.This paper analyzes the current situation at home and abroad through rural car market, summarizes characteristics of China’s auto market demand in rural areas; combined with field research objectively and comprehensively presents the status quo Weifang rural areas of the automotive market and future trends, and provide targeted strategies to service farmers, serving the automotive business, and thus effectively protect and promote rural prosperity and sustainable development of the automotive market, is the main objective of this research.Paper first analyzes the characteristics of the present stage of development in rural China’s auto market, the current situation of rural auto market, market characteristics, demand, market potential and trends, and so do a detailed analysis. Right model for rural auto market has been characterization. Especially in more rural auto market is sales and service model, rural auto market conditions and the consumer environment, the future of China’s rural auto market trends and distribution methods, such as a systematic exposition.In order to more fully understand and accurately grasp the current situation of rural auto market, characteristics and trends, combined with China’s rural economic development, the special nature of purchasing power, road conditions, conditions of use, to analyze China’s rural auto market research, while also using a lot of investigation questionnaire carried out field research work. Focus on regional developments, Weifang City, rural auto market research, economic, transportation, automotive status quo consumption Weifang analyzed introduction. Research status quo Weifang rural market consumer demand, using a questionnaire and interview survey of two ways, and the preparation of Weifang factors affecting rural auto consumption questionnaire "to investigate. From Weifang City in 2014 villages and towns in urban counties were randomly selected for the research object, and then randomly selected from these towns 150 rural residents for the study car. Investigation time from March 1, 2014 began to May 1, 2014 ended. A total of 150 questionnaires were returned 146 questionnaires, of which 126 valid questionnaires, the effective response rate was 84%,. Analysis of the development of Weifang City in rural auto market problems and the corresponding development of countermeasures.Based on the survey results, combined with analysis of the relevant policies and regulations, research materials, documentation and literature, reference Weifang local status quo, under the new policy for the development of rural auto market situation at this stage to do a comprehensive, intuitive, in-depth analysis. Gives the next car purchase subsidy should increase agricultural policy to support efforts to improve the sales model, improve service quality, and to develop better security system, strengthening of rural used car market and the supervision and management of scrapped cars, reduce car when farmers friend the tax burden, simplifying formalities car, in order to effectively protect the recommendations of the automotive market in rural prosperity and sustainable development, and proposed measures for rural development policy recommendations automotive market.