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The Research On The Development Strategy Of YS Company

Posted on:2016-04-29Degree:MasterType:Thesis
Country:ChinaCandidate:S YangFull Text:PDF
GTID:2309330461951741Subject:Senior management of industrial and commercial management
Abstract/Summary:PDF Full Text Request
Along with the rapid development of modern economy, Chinese overall construction industry gets rapid development; in the national economy, the construction industry has an important status. In the process of rapid economic development, the market scale of construction industry has been further expanded, at the same time the market environment in the degree of competition has also been improved to a certain extent. It’s already a priority among priorities for Chinese contemporary construction enterprises to pay attention to their own development strategy. The enterprise strategy is a category concept; it’s not only a link in the process of enterprise operation, but a systematic project of enterprise operation. It can be said that the modern enterprise competition is no longer the traditional inter enterprise resource or capital competition, the competition of modern enterprises has been gradually transformed into the competition of enterprise strategy. Only through the enterprise development strategy, steadily improving enterprises internal core competitiveness, can they effectively resist the benign competition within the industry, and protect the enterprise market share.Enterprises have to do a lot of strategy decision-making. Formulate the strategy for the implementation of the program is to make various sub enterprise strategic decision to reduce conflicts, maintain a consistent, unified in the enterprise within the target scope. Strategy for the implementation of the program is not only in a coordinated process of each seed in strategic decision making, but also to communicate with all relevant departments and relevant personnel’s function, make these departments and personnel in action, also maintain internal consistency. The modern market environment change to accelerate the construction of the business activities of enterprises often need to convert development strategy. With the market and the enterprise internal external features new characteristics as the basis, for the overall strategic planning and adjustment of the son to the enterprise, because the market development trend is the development of enterprises the leading direction, the external market changes in the enterprise development strategy of natural adjustment. In this paper, in the study of the process of taking YS company development strategy present situation as the research object, through in-depth analysis of the current situation in the further study of its development strategy behind the existing problems, and puts forward corresponding improvement strategies to solve the problems, to promote the optimization and the development strategy of YS company; at the same time, study the development strategy of YS company and the strategies in this paper is also available for our construction enterprises for reference, and then optimize overall construction enterprises in China’s overall business strength.
Keywords/Search Tags:economy, construction industry, strategic management, development strategy
PDF Full Text Request
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