Crisis Management Of Johnson And Johnson China

Many enterprises gain good living and development space in the continuously globalize economic environment, however they are put into more bitter competition as well. In modern life, people witnessed the enterprises are living in an environment full of crisis through failures of lots companies and unpredictable changes in market. Wrong ways of dealing crisis is in result of financial loss of company. No doubt, getting the right way to handle the problem in early stage of the crisis management is the key to solve the matter. Since many companies had dead on the way to success.The public relations study started late in China, at the preliminary stage and numerous misunderstandings, the definition of public relations is full of misunderstanding, but as time goes by, the crisis public relations research and practice in China is gradual deepening of understanding and development, it was fully aware of the importance of public relations crisis. However, internal staff in their daily work in a crisis or a crisis public relations if not enough attention is often easily lead to failure of the enterprise crisis and the crisis of corporate crisis management. Because in many cases, companies themselves are often bred hotbed of corporate crisis, this is because the company’s operators, managers and even employees guard, not a strong sense of crisis, when the crisis comes, there is no preventive measures or measures are not taken in a timely manner, the crisis did not nipped in the bud, but let a crisis situation spread, so that a crisis situation is more prominent, so that enterprises by surprise, so the loss of the company becomes greater.In addition, besides the fully preparation of crisis prevention, a successful public relation can help company solving problem when it concur a crisis. According to Johnson & Johnson its own situation, this research can be concluding as follows:1. Besides keeping its commercial secrets, some donation data shall be more transparent. Johnson & Johnson has always been low-key, not propaganda style. In many cases the good deeds such as charitable donations and employee donations and other data are treated as a trade secret, and therefore be misunderstood outside public. In terms of corporate social responsibility Johnson & Johnson company made contributions to Chinese partners have always admired, because the company is not just a way of donations, simple and crude fame. Company support staff give their love to help those who need help special populations, the company will give employees a monthly eight hours doing social contributions, such activities will be organized from time to time, such as to Hope Primary School, Wyse primary school, children with disabilities school volunteer activities, when children become the mainstream of social care concern, the company will focus turned to the older age groups, the elderly cooperation project contains subprojects psychological counseling hotline and numerous derived therefrom, there is special concern the older age groups of hospice projects.The company invested in such activities in a lot of money and effort, but it usually does not make propaganda, etc., only when the partners invited, or company is rewarded in the industry charity or sincerely invited to give a speak to outsiders. The company’s should be such timely communication with the public, and invite the public to personally participate in such activities, and that helps people in need of help to bring greater power, but also building the company’s image in the public mind entrenched.2. Strictly quality control and adjust principles of communication accordingly. The company should be strictly controlled and adapted to local conditions and make sure adjusted accordingly. From the company’s several recall, we can see that most of the time it is the quality supervision has not been done properly but the product already dispatch out of factory. This is not only a serious impact on the company’s reputation, but also to bring great economic losses. Such being the case, there are more inspection shall be done before shipment.For Johnson & Johnson companies in China, the communication strategy should be adjusted accordingly. In early age, when the company’s communication strategies in China are carried out in accordance with the headquarters’requirements, at that time, it is applicable and reasonable since the company is only in a smaller size. But when the company developed to a certain scale, policy makers should pay attention to the different market communication strategies to adjust to the company’s development is not constrained by inappropriate policies.3. To maintain good relations with the media. All along, not only the media practitioners have lots of misunderstanding of the pharmaceutical industry, but also because of the special nature of the overall pharmaceutical industry and its technical reasons which remain mysterious to the outside world. In this hazy and speculation, even rumors filled around situation, the company should maintain good relations with the media, timely invite the media to the company to visit to learn about the industry and company situation, in order to avoid the false reports will be made in the unclear facts situation..4. Controlling flexibility is necessary to J&J Companies in China. Each region has a different culture, the company focuses on customer needs when under different cultural backgrounds, but also should pay attention to the public in different contexts and cultural reactions and understanding of things is not the same. In this regard, the company must make timely and reasonable adjustments so as not to hinder the development of enterprises.