A Study On The Marketing Strategies Of Mead Johnson Co.,LTD. Hunan Branch

As the first year of the rebirth of the Chinese infant milk powder market, domestic infant milk industry is about to enter the unprecedented development stage. The State Planning Commission announced the release of separate two separate child policy, bringing the industry's new growth point. As mid economy strong province, Hunan Province is the first release alone two child policy of provinces, the economy is relatively developed. Therefore, the study on the Mead Johnson company in Hunan market marketing strategy not only can conducive to Hunan branch, but also that help brands continue to lead the domestic milk market.Based on the latest marketing theory, the paper has analyzed Mead Hunan branch as the research case practice. Analysis of Mead Johnson Hunan market micro environment, the macro environment of the market, Hunan points existing marketing situation of in-depth. Based on the analysis of consumer behavior and the behavior of major competitor, analysis of the macro environment of the company in the present company by PEST method, the company's advantages in combination with the SWOT tool systems, we could identify the market trends and the needs of consumers. In order to ensure the effective implementation of the strategy, some relevant security measures are formulated. The final conclusion is the main research conclusion, innovation, research limitations and the direction of further efforts. We also set out a serial of support plans, such as adjusting organizational structure, optimizing the order process and improving production management systems, establishing high-quality sales team, setting up effective evaluation mechanism, building corporate cultures and so on. At last, paper has come out main conclusions, innovation points, limits and further research directionsThe paper has provided reference and basis for Mead Johnson's improvements of Marketing strategies. It not only offers guidance values to Infant milk sales practice, but also shows certain practical reference values to infant milk industries.