Competitive Strategy Research Of W Car Beauty Integrated Service Company

In recent years, the automotive industry has made considerable progress with the continuous and rapid economic development. With the rapid expansion of the automotive industry night games, car service market will usher in a period of rapid development. Faced with the bright prospect of the industry, car beauty service enterprises have to expand the operation scale, with a view to a more favorable position in the future competition in the industry, W car beauty Service Corporation is one of them. As the Xi’an car beauty service industry a competitive enterprise, W car beauty Service Corporation will seize market opportunities, expand the scale of operation, has achieved a great development. Therefore, W car beauty and Service Corporation develop the strategy of scientific development to guide the long-term development of the company. Enterprise scientific development strategy can effectively promote the company continues to develop, promote employees to work hard. Based on the integrated services company car beauty W external and internal environment analysis, combined with the practical, the company developed a more perfect development strategy, have a beneficial impact on the healthy development of the W’s, as well as the development of peer companies have a certain reference with a strong practical significance.The arrangement of each chapter of this paper is as follows:The first chapter introduces the research background and significance, research ideas and research methods, research and analysis framework and the main innovation of this paper. The second chapter reviews the research scholars in the enterprise development strategy and the two aspects of the automotive service industry, and has done a targeted evaluation. Enterprise development strategies also have to do the analysis and evaluation. The third chapter analyzes the internal and external environment W facing the company. The fourth chapter is designed W’s next 10 year development strategy that when business scale expansion, business restructuring and governance restructuring three goals from the start, to promote the company’s rapid and healthy development. The fifth chapter presents the specific implementation and the corresponding safeguards W’s development strategy that when improvement from market expansion, personnel training and financial condition direction to proceed to implement the company’s development strategy. The sixth chapter is the conclusion and inadequacies.We find that:(1) the current auto market in Xi’an there is a structural contradiction, car service enterprises are small, low-grade, poor service status quo has been far from satisfying customers on the quantity and quality of automotive service requirements;(2) W company exist "paternalistic" corporate governance structure, the proportion of financing in the debt financing structure is too small, lack of professional and technical staff team and professional experience, business structure and profitability in the share of the business does not match the other issues; (3) W Company located in three areas:business expansion, business restructuring and restructuring management.