The Research On Competitive Strategy For Luxi Chemical Equipment Co., Ltd.

Luxi Chemical Group is a large state-owned chemical enterprise group company, Including nitrogen, phosphate and compound fertilizer, fine chemicals production, equipment manufacturing and installation, has gradually developed into a comprehensive chemical industry enterprise groups, has its own dedicated research and design institutes. Luxi Chemical Equipment Co., Ltd.(referred to as Equipment Company) is a wholly owned subsidiary of Shandong Luxi Chemical Group Co., Ltd.(referred to as Corporation); its main business is chemical equipment manufacture and installation.Equipment Company’internal strengths are:has excellent production equipment, advanced technology; good financial position and strong operational management capacity; Strong quality management system, etc. Meanwhile, the internal disadvantages of company mainly lie in the following aspects, lack of professionals; higher production costs, non-productive expenditure; lack of sufficient high precision products, etc. The external opportunities that company enjoys are:strong domestic market demand; Domestic introduced to encourage a policy of attracting foreign investment; industry concentration is low to bring the opportunity of upgrading the industrial structure; huge consumer market potential, etc. On the other hand, the company is in face of several threats such as, the increasingly fierce market competition; the continuing rise in international prices of raw materials; equipment manufacturing industry in developed countries continue to transfer to the domestic; further exacerbated the competition in the industry; high cost of transportation.Through comparative analysis, this thesis concludes that Equipment Company must adopt the differentiation strategy on the basis of cost control, in order to different from competitors. The specific content include:continuously enhance the manufacturing capabilities to achieve product advantage; continuously improve the level of R&D to achieve service upgrading; continuously optimize marketing to achieve brand advantage.In order to ensure the effective running of the strategic, Equipment Company should focus on the following areas:establish a matrix organizational structure; shape the corporate culture; raise the level of enterprise technology; upgrade its human resource management; Strengthen quality management; strengthen Supply Management.This study not only helps foster the core competitiveness of Equipment Company to make it unbeatable in the fierce market competition, but also, provides a model for reference and guidance for companies in the poultry industry to develop their own competitive strategy.