Research On Development Strategy Of Electronic Banking In Gansu Province Rural Credit Union

With the rapid development of social economy and information technology.commercial banks provide financial products bring forth the new through the old constantly,the development of China E-banking business is rapid,E-banking has played an important role in the operation of commercial banks in transition.E-banking business have constantly promoted the development and innovation of bank’s service,operation,sales and marketing become a new profit growing business,and has a high tide. E-banking products has become a strategic product in the future to change the customer competition,electronic banking business has become an important embodiment of the core competitiveness of commercial banks.So, Research on E-banking deeply, accurately grasp the development direction of E-banking, in order to win in the market competition, seize the initiative.Gansu Province Rural Credit Union(GSRCU) is one of the largest asset size local banks in Gansu provinceJE-banking business is still in the preliminary stage of development, As a result of the management system, operation mechanism and other historical reasons, the development of E-banking business is still in its infancy, high degree of product homogeneity, the lack of market competitiveness, have not formed brand effect, low rate of substitution of E-banking counter.In order to give full play to the advantages of the E-banking business, enhance core competitiveness, the development of E-banking business is an inevitable choice for GSRCU.This paper discusses the basic knowledge of the E-banking related theory,and combine with the domestic and foreign development mode of E-banking,takes the GSRCU as the research object,carries on the research and Analysis on the existing problems in the business and management aspects of E-banking of GSRCU,with the combination of theory and practice,give the specific development strategy of GSRCU E-banking business,management system and the ways of implementation also given basis,it is a meaningful research.