Research On Private Banking Business Development Status And Countermeasures Of Hangzhou Union Bank

In recent years, private banks in the country has achieved rapid development, has made considerable progress. After the Bank of China launched the first private banking, many commercial banks have launched a private banking business, and promote the rapid development of the private banking business in China. At present, China’s private banking business has already achieved great success in Shanghai, Guangzhou and other cities. Union Bank of Hangzhou city as a commercial bank, since its inception has made considerable progress and development, is also gradually develop the private banking business, therefore, to find suitable private banking firm City Development Strategy is very important.In this paper, Hangzhou United Bank, for example, with the development of the theory of strategic management, private banking, etc., through the analysis of the advantages of the internal and external environment for development URCB private banks, banks face study, weaknesses, opportunities and threats, and based on private banking SWOT business analysis, strategy development banks, including:the reform of the external environment, to learn the relevant legal system, regulate the private bank’s internal business operations, strengthen risk management and self-reform; internal reform, to strengthen product innovation, to provide efficient and high quality human services, to create high-quality brand image of banks, private banks to speed up the training of professionals, enhance customer service system, and so on.