The Research On Private Banking Business Of Bank Of China

Personal banking business is an emerging business in China. However, it has been developed for centuries in the international market. The analysis of this business field will be benefiting China's development of personal banking business in future. Meanwhile, Bank of China (BOC), as the leader of personal banking business and State-owned commercial bank in China, which gets hundred years of history and most oversea agencies, it important for BOC to lay out the enter strategies in the personal banking market in order to increase the profit from private banking business even the whole personal banking market.The purpose of this article is to identify the strategic position and international development approach under the completion in Chinese characteristic. In order to achieve this proof, it is necessary to analysis the different characteristics and development trend of mature personal banking in the international market, such as American private banking and Suisse private banking. Meanwhile, by analyzing the present status of personal banking business and competitive situation to in-depth study the develop trend of personal banking market in China to finger out our "Chinese dilemma" in future development. In this paper, SWOT analysis will be applies to list the advantages, disadvantages, opportunities and threats about future development of personal banking business in China. This will be benefiting the future development of BOC in personalbanking business, such as the strategies development, high-end customer relationship maintenance and core competence upgrade. At the same time, focus on the common development characteristics of all the commercial banks and private banking in China, some strategies will be proposed to resolve the current dilemma, such as profit strategies, customer strategies, products strategies, talents strategies and so on.Afterward, learn from these foreign personal banking focuses from the development experience, combined with the common financial form and development trend of limited liability Company in China, to propose reasonable solutions. The innovation point could be summarize as follow:in the long run, the profitability of the Bank of China personal banking model should enter from transactional position, to a certain stage trend to the consultant-based model, which focusing on long-term benefits and establish a long-term trust business relationship with maintain customers. Meanwhile, it is necessary to pay attention to explore BOC's internationalization and group advantages, keep learning from these cooperation partners and brilliant mature private banking in the global market in order to approach the further development of private banking in China.