Expansion Of The Financial Strategy Of The ManJiangHong Corporation

With the deepening of society divide the work, Groups Catering expands rapidly, Some enterprisers having a fairly sharp vision and business-minded become excellent representatives of sunrise industries being full of imagination and allure, with their unique market insight and judgment and strong competitiveness. The operator of ManJiangHong is one of the very representative enterpriserIn this paper, I put the ManJiangHong company’s business as a case to be analyzed, research the selection, implementation, control and evaluation of the company’s financial strategy. Through analyzing the internal and external environment of ManJiangHong as a company of the branch of dining areas with SWOT model, concluding that the advantages of ManJiangHong are the capabilities of team management, marketing and business integration and so on, the disadvantages are focus on the costs of financial management and information, standardization, operational management etc. The opportunity the current financial Strategy encounters are the rapid growth of domestic market, large market capacity, national policy support, differentiation and division of social functions and acquisition and integration of chain; it is also faced with challenge from trade barriers, labor costs, the cost of ingredients, food safety, brand operating capacity.ManJiangHong develops and selects financial strategy, determines the company’s aggressive expansion of financial strategy in accordance with the current situation in the enterprise and the market, and the require of financial strategy proposed by objectives of the company’s corporate strategy and business strategy, and conducts in-depth analysis on the implementation, control, evaluation and optimization of core financial strategies such as financing, investment and dividend distribution strategy etc, in order to elaborate and verify financial strategy theory.Funds mobilization strategy carried out by ManJiangHong with diversified financing meets the company’s operational and strategic needs for funds, maintains company’s own development path accorded with ManJiangHong, establishes a healthy capital structure in a low costs. By way of mergers and acquisitions and other capital operation, longitudinally extending upstream and downstream industry chain, laterally expanding outwardly region, distributing in the nation’s major markets. On the dividend strategy to effectively balance of interests of employees, suppliers, customers, government and shareholders, effective solution to the company’s development and shareholder returns, so that all parties make interests of enterprise as the core, further enhance the company’s core competenciesThe rapid development of ManJiangHong which is in the expansion stage is the success of their overall strategy, but also the success of the company’s business strategy, the company’s financial strategy is more effective implementation success. The success of company’s strategy in ManJiangHong is inseparable from the company’s business strategy and financial strategy, the company’s overall strategy also pointed out the direction and build a platform for capital works for the implementation of the financial strategy.