Study On Tourism Development Strategy Of Hekou Township

The role of tourism in economic development increasingly prominent, has become a new economic growth point. Rural tourism as an important part of the tourism industry, because of its simple folk customs, a strong local flavor, diverse cultural landscape, beautiful natural environment, tourists are more and more popular, this type of tourism resources and economic value gradually revealed. Relying on the ancient estuary jetty, Zhang shrine, and other ancient buildings, historical and cultural value and to fully exploit the value of architectural aesthetics, focusing on project development and construction of the ancient town estuary. However, the estuary facing rural tourism development started late, the town homogeneity, small, ancient buildings retain incomplete and other issues, and because of lack of experience, there are many problems in marketing, promotion, management and other aspects of the tourism market, these problems become Hekou Township restructuring and development of a stumbling block.In this paper, the weak competition with regional tourism tourism development strategy of differentiation dislocation theory, the town tourism development sustainable use of theory, government-led tourism development theory, strategic management theory as the support, literature review, survey research, history contrast method, chart analysis, qualitative and quantitative research methods, the use of the macro environment PEST analysis Hekou Township tourism development were analyzed by Hekou Township tourism development market analysis, choose the target market, a clear market positioning, through customer analysis, competition analysis to determine the estuary village tourism development target customers, summarizes the advantages of rural tourism development in the estuary, weaknesses, opportunities and threats. Finally, differences in the dislocation of development, innovation and development of cultural elements, government-led tourism development, declared national historical and cultural blocks to enhance the visibility, fast-track win-win cooperation, integrated marketing brand, to protect the interests of local residents as well as the establishment of institutional mechanisms and improve total seven development strategy.This paper analyzes the results of the estuary village tourism development strategy, not only had to rely on heavy industry and stimulate economic growth, industrial restructuring and development of the West solid area has a very significance, but also to further promote the integration of urban and rural development, economic, social, ecological comprehensive benefits play an active effect.