Research On The Affecting Mechanism Of Information Resources On Entrepreneurial Opportunity Recognition

Entrepreneurship can drive innovation, promote the development of economy, business at the same time also can create more employment opportunities, to solve the problem of market employment pressure, so the state has introduced a variety of preferential policies to encourage entrepreneurship; in today’s information era, the era of big data, the development and utilization of information resources, also actively help founder entrepreneurs in full of all kinds of resources environment to identify profitable opportunities, entrepreneurial opportunity identification which has become the hot spot in the entrepreneurship scholars at home and abroad in recent years.Through the literature review, this paper found that the entrepreneurial opportunity identification is the interaction factors of entrepreneurial factors and external environment, many foreign scholars from cognitive theory to explore the influence factors of entrepreneurial opportunity identification, entrepreneurial alertness as the important influence factors in the cognitive factors related research or many; Domestic scholars in the basic theory of abroad research and build the framework, but few scholars combine entrepreneurial alertness and external factors on the influence of entrepreneurial opportunity identification. And entrepreneurship resources are constitute the basis of entrepreneurial opportunity identification, as an external factors influence the process of opportunity recognition, information resources in which the role is particularly important, therefore, this article embarks from the information point of view, in the entrepreneurial alertness, entrepreneurial opportunity recognition, the theory of information resources on the basis of literature review, explore the relationship between them, it is very necessary.Through the questionnaire survey, we found that the quality of information resources have a positive impact on the entrepreneurial alertness and entrepreneurial opportunity identification; but not significantly affect the number of information resources on entrepreneurial opportunity identification. At the same time, we test the entrepreneurial alertness plays an intermediary role in the effect of information resources on entrepreneurial opportunity identification, namely information resources by influencing the entrepreneurial alertness which in turn affect entrepreneurial opportunity recognition.. The empirical test results was established, with two practical significance:Established the empirical test results, with two practical significance:as for the entrepreneurs themselves, pay attention to the use of information resources, increase in information flow of alertness, strengthen the information search and processing ability, help to improve the possibility of opportunity recognition. As for the government, to build a platform of necessary information resources for entrepreneurs, provide information consulting services, to help entrepreneurs to improve the ability to identify entrepreneurial opportunities.