Research On The Influence Of Entrepreneurial Learning And Entrepreneurial Alertness On The Entrepreneurial Opportunity Recognition

"Entrepreneurship" has long ranked the top of the major hot search list,and its heat is increasing, which has become the driving force of economic sustainable development in a country.In China, the call of "public entrepreneurship, peoples innovation" is step by step moving into the hearts of 1.3 billion people, an era of unprecedented public entrepreneurship is turned on. So, how to own a success career, and avoid the "blind", has become a core issue of entrepreneurship research, which we have to solve urgently.The core of entrepreneurship and the initial phase are to identify the effective entrepreneurial opportunities, and entrepreneurial opportunities for entrepreneurs, which is a necessary condition to achieve entrepreneurial dream. But why some high IQ people around us didn’t rush out a path of entrepreneurship? Therefore, the impact of entrepreneurial opportunity identification on entrepreneurial activity is very important.For the influencing factors of entrepreneurial opportunity recognition, scholars mainly focus on previous experience, social network, personal qualities of entrepreneurs and entrepreneurial alertness, etc., but the study of the entrepreneurial opportunity recognition and entrepreneurial learning is less. Thus, firstly, on the basis of previous theoretical research, this paper puts forward the model of entrepreneurial opportunity recognition and entrepreneurial learning, and entrepreneurial alertness was introduced to study the inner mechanism of the both; Then, put forward four main hypothesis of this paper and 19 points hypothesis; Finally, relying on in Anhui, Jiangsu, Zhejiang and Shanghai from subjects with entrepreneurial opportunity recognition experience of 260 valid questionnaires, using descriptive statistics analysis, correlation analysis, factor analysis and regression analysis methods to empirically test the proposed hypothesis.The conclusion of this paper mainly has four aspects:(1) entrepreneurial learning has played a significant role in entrepreneurial opportunity recognition;(2) entrepreneurial alertness has played a significant role in entrepreneurial opportunity recognition;(3)entrepreneurial learning has played a significant role in entrepreneurial alertness;(4)entrepreneurial alertness plays an intermediary role of the two.The innovation of this article is mainly manifested in the following two aspects: First, through the study of entrepreneurial opportunity recognition, building a theoretical model of the entrepreneurial learning and entrepreneurial opportunity recognition, discovering the entrepreneurial learning has played a significant role in entrepreneurial opportunity recognition, enriching the study of learning the antecedent in the literature; Second, through dimension division about the entrepreneurial learning, entrepreneurial alertness and entrepreneurial opportunity recognition, constructing the theoretical model of variable dimension, finding among various dimensions have significant positive influence, enriching the content of entrepreneurial learning, entrepreneurial alertness and entrepreneurial opportunity recognition.