The Study On The Profitability Promotion Of Shenzhen Leaguer Optronics Co., Ltd

Warren Buffett once said:"the accumulation of wealth is like a snowball, it is import to find a very wet snow and a long slope, and do not be afraid of the snowball in your hand is too small." For the capital accumulation and competitiveness development of the enterprises in the flat display touch screen industry, the profitability promotion is just the wet snow and long slope. In recent years, with the intensive competition among the enterprises, the enterprise profit space is getting smaller and smaller. Faced with this industry environment, the profitability of Shenzhen Leaguer Optronics Co., Ltd has been severely affected, and even making a loss situation. So, for Shenzhen Leaguer Optronics Co., Ltd, how to improve its profitability has become an urgent matter relating its survival.This paper uses literature analysis, field visits, case analysis, and action research to study the problem of Shenzhen Leaguer Optronics Co., Ltd’s profitability promotion. Firstly, this article study the company’ current situation of profitability from four aspects of the key financial data, main business operation capacity, investment and asset profitability and the comprehensive profitability, and it also objectively analyze and evaluate the company’s profitability development level and the existing problems. Secondly, it deeply analyzes the influence factors of profitability from five aspects of environment, marketing positioning and marketing means, cost control level, governance structure and human resource management. On the basis of this, it put forward some useful countermeasures for the company to promote its profitability from four aspects of adjustment of market positioning and marketing strategies, implementation of lean cost control, optimizing governance structure by building the strategic board of directors, cultivation of "people-oriented" human resources management. Finally, this article analyzes the expected implementation effect and the safeguard measures.This study will help the company get out of management difficulties, improve its profitability and enhance its market competitiveness. To research and resolve the profitability problem of Shenzhen Leaguer Optronics Co., Ltd can not only has important practical significance for Shenzhen Leaguer Optronics Co., Ltd’s development, but also be able to provide new ideas for the development and management of manufacturing enterprises.