Analysis Of GE's Profitability

Profitability refers to the ability of an enterprise to obtain profits,also known as the capital or capital appreciation capability of an enterprise,and is a key indicator that all parties concerned both inside and outside the enterprise are concerned about.Through the analysis of the company's profitability,the company's profitability can be a deep analysis,the higher the profit margin,the stronger the profitability.For the operators concerned,through the analysis of profitability,we can find problems in the operation and management links,and can promptly correct and promote profits.In an increasingly open market and fierce competition environment,the continuous development of enterprises requires sustained profitability.How to promote the rapid growth of GE's business and enhance its own profitability is an important issue at present.Accurate and in-depth evaluation of corporate profitability,can promote the normal development of enterprises,there are important theoretical and practical significance.Based on micro electro-acoustic industry faces the challenges and risks as the research background,based on the current situation of the GE corporate profitability,the existence question and the reason is analyzed,based on dupont analysis theory and the influence factors of profitability,suggests some policies to promote GE corporate profitability,help GE to realize benign development in the intense market competition.The main content of this paper consists of seven parts:introduction,definition and theoretical basis,current situation,GE GE corporate profitability compared with AAC company profitability,GE corporate profitability problems and influencing factors,promote GE corporate profitability countermeasures and research conclusion.The basic viewpoint and research conclusion of this paper is that GE company has developed well in the main business,and has sufficient development foundation in the electric sound industry and the future intelligent sound hardware industry.GE capital operation and other industry investment is not enough,the market close is relatively single,the main business of the anti-risk ability needs to be further improved;From 2015 to 2016,the company's sales and net profit were compressed by the pressure of competition in the industry and the increase of various costs,which affected other financial indicators of the company,and there was a downward trend.For the above operation of GE company,By reducing costs and bad debt losses,improve the asset turnover,develop new products,improve the financing structure and other measures to increase the profitability of GE,this not only for GE company profitability of ascension and future development has the reference value,but also provide reference for micro electro-acoustic industry future development.