Shenzhen Retailing Development Present Situation And The Countermeasures

Consumption and investment and export of national economy, as the three carriages, becomes more and more important, and consumption of development, to a large extent depends on the development of retail. Retailers have started to guide the production and consumption of industry. Since the reform and open policy, with the rapid development of economy and advantageous geographical position, shenzhen commercial development is also very quickly. Many domestic and international business and retail giants in shenzhen, shenzhen, accelerate the convergence of retail prosperity and development, but also brings the fierce competition, how to improve the competitiveness of retail enterprises in shenzhen become leaders and government departments to solve the key problems.This study adopts the qualitative and quantitative research methods, the thesis focuses on the following retail status and existing problems of deep analysis and research. Firstly introduces the background of the basic situation of shenzhen retailing. Emphatically analyzed the shenzhen and Beijing, Shanghai, guangzhou and other cities, shenzhen retail contrast total retail sales of consumer society, following the basic situation of small and medium-sized retail enterprise, shenzhen branch line of business and retail registered types of basic situation. In addition, a detailed analysis is an important factor of influence of shenzhen retail trade policies, including traffic, population, income and the use of SPSS software, the GDP of population, income, the GDP and the total retail sales of consumer of regression analysis, find out the total retail sales of consumer goods in the biggest impact factors.Research found that shenzhen retail at present the following questions: (1) the overall competitiveness of shenzhen retailing remains to be improved, (2) shenzhen retail consumer class needs further ascent, (3) shut inside the uneven development of retail, (4) retail enterprise management level, and further improve and (5) the low profit retail enterprises and other related issues. According to the existing problems, this paper puts forward several of competitiveness of shenzhen retail strategies: (1) the government to create a better development of retail environment conditions, (2) to coordinate the development of industry and other retailers, (3) to further promote the consumption level, shenzhen retail (4) to accelerate the development of retailing, commissioner of retail enterprises (5) to improve the management level, (6) take various measures to reduce cost, improve profits. This study suggested retail industry to shenzhen competitiveness.