Study On Tourist Experience From The Perspective Of Sense Of Place

Domestic tourism tends to be more personalized and customized with the rising of new media and the improving of the tourists’taste. In order to meet the ever-changing needs of tourists, the key for the travel destinations’relative enterprise is to design an appropriate planning and make advanced management concepts based on understanding the changing characteristics of tourists. The most important for the destinations is that controlling the tourists’motivations and experiencing features, in-depth analysis of the relationship motivations and tourist experience, grasping the dynamics of tourists’consumption. In an attempt to sort out the differences between the actual cognition and tourist market, the author has built a cognitive model to explore the relationship between the tourists’consumption characteristics and sense of place, hoping to provide meaningful conclusions for tourist destination.In fact, the research has got several meaningful conclusions. Firstly, visitors share a common preference orientation of natural landscape and ancient town. Most of the tourists will pay attention to the information of tour and life in destination, and usually, female would pay more attention than male. Esthetic and social intercourse are both of the visitors’most choose, and learning, escaping, exploring have become the personalized motivations instead of recreation to be the dominant motive. Generally, it’s a tend to choose a well-known and attractive place to travel. Secondly, tourists put a high value on landmarks, climate, style of architecture, etc., while a low value on souvenirs, advertising, animals and garments. Most visitors have a very tolerant attitude toward local authenticity, they just demand that the perception is full of local specialties. In the evaluation of local attachment experience, visitors make the highest value on scenery, while the lowest value on performances, shopping environment, personnel services and price level which reflect the competent authorities focus on the hardware while ignoring the characterization and maintenance of software. Thirdly, there is no significant relationship between sense of place cognitive level and tourists’demographics, entertainment, escape, instantaneous emotion. There is significant positive correlation among sense of place cognitive level with residence time, popularity, yearning degree, must-view, overall satisfaction, information caring degree, learning, esthetic, empathy, exploration, social intercourse, etc. In the correlation analysis between tourist motivation and overall satisfaction, just esthetic motivation has a significant correlation while others are not. Fourthly, factor analysis showed that sense of place of tourists consist of 10 main factors like historical cultural factor, tourists’destination living factor, natural landscape factor, marketing factor, authenticity changed factor, no local characteristics factor, traffic factor, the overall impression of the experience factor, and local characteristics meaningless factor. The 10 factors could explain the tourists’cognition significantly. Finally, the author made a conclusion that the essential significance of tourist experience is the return of individual spirit.