The Development Strategy Research Of China Unicom In4G Times

With the completion of the restructuring of the telecommunications industry in2008, China’s telecom market to truly enter into the China Mobile, China Unicom andChina Telecom as the main body of the Three Kingdoms era. By the end of2013, afternearly five years of commercial operation of3G officially, the Ministry issued a4Glicense, which also marks the Chinese telecom market officially entered the4G era. Inthe3G era, China Unicom WCDMA rely on this good cards and a range of innovativemarketing strategies and means to get some development, but the face is still a strongChina Mobile, the new features matched and menacing China Telecom,4G era ofmarket and the challenges of new technologies and the Internet to traditional telecomservices and other issues, China Unicom, how to deal with these challenges, ChinaUnicom, which is an issue worth pondering where to go and study.This thesis first reviews the history of the telecommunications industry andanalyzes the overall status of the telecommunications market, and separately from thecorporate strategy, organizational structure, market distribution, angle operatingconditions and operating conditions of the three operators to do a thorough statuscomparative analysis, comparative analysis identified China Unicom’s market position.Following the adoption of China Unicom’s detailed SWOT analysis, combined withthe experience of the advanced countries, analysis of4G operators China Unicom inthe clear competitive advantages and market opportunities, the proposed4G era ofChina Unicom’s new strategy. Finally, the actual situation of China Unicom iscurrently on the specific implementation of the strategy put forward some referencesuggestions.