Research On 5G Business Marketing Strategy Of China Unicom Jilin Branch

With the continuous development of Internet technology,various industries began to introduce advanced technologies in order to adapt to the development trend of The Times.Meanwhile,the penetration rate of mobile phones has been increasing year by year,and it has gradually entered the era of mobile Internet.Therefore,the future development space of 5G business is very large,and it will also be an important development business for communication companies in the future.In order to be able to occupy the market in advance,to gain more market share,companies are in constant innovation,business development mode,for jilin communications industry,in the initial stage of development is the allied dominance,but,with the continuous development of Internet technology,mobile,telecommunications and other enterprises are also coming into the market,and fierce competition between each other.Therefore,for jilin unicom,in order to improve its competitive advantage,5G will be the focus of attention in the next period.Based on the research with the help of the Internet and before school resources to collect a large amount of literature,and on the comb summary,to jilin unicom company for investigation,and at the same time to fully grasp the current level of development,and USES the PEST analysis method,the faces of the external environment were described,at the same time,using the SWOT analysis of the current industry environment are discussed,based on the 4 p theory,analyzes the problems existing in the current mainly includes the following contents: The product portfolio needs to be further improved,the price measures are not implemented from the perspective of consumers,the sales channels are less targeted,and the promotion efforts are not enough.On this basis,the market of 5G business is comprehensively analyzed,and it is divided according to the actual situation,and the target market is clearly defined.In order to effectively solve the above problems,the corresponding solution measures are put forward,and the corresponding safeguard measures are put forward to ensure the effective implementation of the measures.Through the study of this paper,in order to provide certain ideas for the development of enterprises,and to further improve the relevant theories in China.