Analysis Of Inner Mongolia, China Unicom's Mobile Business Marketing Strategy

China's mobile telecommunications market is developing rapidly. After the reorganization of reform, China Unicom has been set up so that the mobile communications markets' monopoly situation has been broken. In order to seize the market share and get more net users the two companies started their fierce competitions continuously. At the same time the mobile business' high returns make the fixed telephone operators and some of the large enterprises' exclusive networks have also joined this game. For a time, mobile communications operators all act in a real red ocean market . All the operators are struggling in the price war. How to occupy a broader market, develop everyone's business, and improve the income is everybody's problem need to be resolved .This paper summarizes the Inner Mongolian mobile communications market's development status, characteristics and the challenges. It also analysesd the Inadequate aspect inside the china Unicom and studied the status of telecommunications market, development trends and competitive situation of Inner Mongolian communications marketUnder the SWOT analysis-depth it find out the situation faced by competition, the trends and the competitive situation of Inner Mongolia Unicom. The paper raised a next step that is a strategy adjustment of Inner Mongolia Unicom . In his view, in the future the Inner Mongolia Unicom marketing must broke down its brand , adjust product strategy, pricing strategy and expand its marketing channels. Especially it should promote the advantages of the CDMA difference .Also Inner Mongolia Unicom need to take countermeasures so as to continue maintaining or expanding its market advantage in marketing strategy.