The Research Of Improving Fashion Chained Retail Enterprise Sell-through By Regional Distribution Center

This thesis analyzed the features of fashion chained retail industry and complexity ofits supply chain management. On one hand, there is too much inventory in the market; onthe other hand, here are also a lot of stock-out situations, according to which the rootcause analysis is made that: inaccurate demand forecast; inappropriate replenishment; thedispersive and separate network.So this thesis offered a regional distribution center, the risk pooling strategy, to shareinventory cross cities, adopt fast replenishment instead of store transfer so as to improvedoor sell-through.By defining and modeling the lost sales, this thesis evaluate lost sales due toinappropriate loading-in; estimating lost sales avoidance by store inventory surplus andwarehouse inventory in different scenarios. And the overall operation cost could bereduced through the scale effect of regional distribution center.But due to the particularity of the fashion industry: seasonality, short life cycle,totally new product in each season, and promotion activity affected, this thesis made someassumptions based on limited data, which might be not so objective.