Research On Commodity Distribution Of Our Chain Retailer Enterprise

With the full openness to the foreign-funded retail business on December 10, in 2004 , ourretail business had faced a new round of rampant competition directly. Chain operations withits specialization, economies of scale and division of labor advantage is gradually becoming theworld retail industry trends, it is also necessary to our retail business. However, with rapiddevelopment, logistics of our chain retail enterprises has revealed shortcomings, such as thehigh cost, low efficiency, low modern levels, out of date of logistics model, these shortcomingshave become a "bottleneck" to the further development of chain retail enterprise. In order tosurvival and development in rapidly changing market environment, to resolve the "bottleneck"problem, and enhance their own competitiveness, China's chain retail enterprises shouldestablish a modern logistics management thinking, understand and use information technology,and probe for enterprise logistics model, to really improve the overall operational efficiency oflogistics enterprises ,for the solutions of "bottleneck" problem.By describing current situation and the problems to our chain retail business, bycomparative analysis of foreign advanced commodity distribution model to identify the mostsuitable commodity distribution model to our chain retail business, in the end of paper, paperpresented a few suggestions to our chain retail enterprise : 1, change the awareness ofachieving economies of scale simply relying on the retail shop expansion , strengthen the roleof distribution centre, strengthen building of distribution center;2, analyze their most suitablecommodity distribution model against the features of three major retail category;3, it isinteract for economic benefits of commodity distribution and the size of the chain retailenterprise , it is also necessary to expand the size of chain enterprises themselves, enhancingcapacity of the commodity distribution.