Research On The Development Strategy Of JH Securities Company To Promote The Industry Innovation

The capital market of China developed a lot in the last20years. It changedfrom small to large, from local to national, from nothing to everything.In theprocess of reformation, the capital market became more and more important inthe national economy. Although the security companies met lots of difficulty inthe period of development, the security companies have become the mostimportant intermediaries in the capital market. At present, the securities industryconcentration is low, a small number of large companies, small company for theindustry body, the overall scale is small, compared with the domestic financialindustry is in a weak position. Also more and more international investmentbanks join this business.The slow traditional business type and unhealthystructure of the capital market become big problems.The regulators haverecognized that innovation is the key of the business transformation in thissevere situation. The CRSC《securities company business (product) innovationwork guidelines(try out)》 opened the curtain industry innovation anddevelopment；In2012, after the discussion of securities company innovation anddevelopment, the whole industry start to innovation and transformation and got abig step.This paper takes JH stock as the research object and points out that how toseize opportunities, improve competitiveness, develop and get strengthen are themajor problem JH securities and other small and medium-sized firms arefacing.This paper states the present situation, history, organization structure,business status, business performance, competitive advantage and problems ofJH security. This paper also analyzes the challenges and opportunities of JHsecurities faced in this period, compares and analyzes the majorcompetitors-similar brokerage and other financial industries of JH securities andthe internal and external of JH securities to provide the future developmentorientation, target, develop plan, business development strategy and somesuggestion. Meanwhile, in order to ensure the implementation of JH securitydevelopment strategy, this paper also clarify the necessary method for the riskcontrol system, business capacity, performance incentives, organizational culture and human resources.