The Study Of Harbin Lilac Island Fisheries And Leisure Industry Park Development Issue And Strategy

Harbin fishery Group co., Ltd is one of the nine major state-ownedenterprises Guoziwei subordinate, is the superior departments in charge ofHarbin clove Island fishing leisure industrial park. The group is mainly engagedin fishery breeding, asset management, international trade, and other countriesauthorized management project.Clove island fishery industrial park of fisherygroup committed to the development of new urban recreational fishery, as one ofthe best places to provide weekend leisure city people, clove island’s futuredevelopment direction and development goal is to cooperate to develop thetourism industry in Harbin, we formulated and implemented by the clove islandfishery industrial park should be according to their own problems hindering thedevelopment of the enterprises in the development of countermeasures andsolutions in a timely manner. Problems of strategic planning, the choice ofmarketing strategy is not very appropriate, such as the management system of therelatively weak problem is clove island fishery industrial park of the maincurrent problems. How can make better recreational fishery of clove islandindustrial park of Harbin tourism play an important role that is an urgent problemin the recreational fishery of clove island industrial park. Recreational fishery ofclove island industrial park since its establishment, the basic construction has acertain scale, but park should generate economic benefits, however, has not seen,therefore, recreational fishery of clove island industrial park should combinetheir own problems, analysis and find out the cause of the problems,countermeasures and solution of planning and design of the next step of work,make the next step for the enterprise whole operation to provide powerfulguarantee, in order to adapt to the needs of the development of enterprises in thefuture, achieving the lilac island industrial park to the development of better andfaster development of the fishery group.Based on strategic planning, marketing strategy, the management system ofthe related theory as the foundation, according to the basic situation of Harbinrecreational fishery of clove island industrial park development, combination offishery group in the future the overall development strategy, the present situation of the development of the major obstacle is analyzed; From strategic planning,marketing strategy and management system, design of enterprise information infour aspects, such as the recreational fishery of Harbin clove island industrialpark development countermeasures for the problems facing, this paper design therecreational fishery of clove island industrial park development on the existingproblems, and puts forward some solutions according to the existing problemsand methods, both for the next development of recreational fishery of cloveisland industrial park provides theoretical guidance, as well as other associatedenterprises develop marketing and strategic planning provides a new train ofthought and method. The solution if it can be better applied to the futuredevelopment of clove island, hindering the development of the enterprise bigproblem will be solved one by one.