| With the dramatic development of global electronic manufacturing industry, China has become into the electronic manufacturing center of the world. As the core parts of the electronic products, the semiconductors have been the focal point concentrated by every manufacturing plant. Shenzhen Kai Yang Electronics co., Ltd. is a local independent distributor of semiconductor electron components, although it has made remarkable progress, it is still facing with encountered increasing intense competition. Therefore, It is profoundly realistic significant for us to do the research on not only enterprise's development and competition strategy, improving enterprise's competitive advantage, but also expanding the market share, strengthening its competitiveness.Starting from the research background, this paper takes the company of Shenzhen Kai Yang Electronics co., Ltd. as the research subject, firstly basing on PEST analytical method and Five Force Model, objectively analyzes the macro-environment and business environment, realizes its strength, weakness, opportunity and threats, and clarifies its position in the competition. And then the paper obtains a best competitive strategy by SWOT analysis, which is to implement the differentiation strategy basing on broadening the model of operation of its own. At last, combining its own conditions and actual situations of enterprise, the paper formulates the corresponding strategic safeguard measures, in order to establish the advantage position in the competition.The author takes advantage of being the management of Shenzhen Kai Yang Electronics co., Ltd., adopts the method of the connection of theory and practice, in order to realize the organic consolidation of the practicability and specific, providing reference for the development of the enterprise, and hopes this study can bring some beneficial help to similar or related business enterprises. |
