The Research Of Business Model About The Chinese Own Brand Smart Phone

In recent years, in view of the emergence of Andriod system and thedevelopment of smart phone, there are more than100brands of smart phone inChina. However, the business model of different enterprise and the way ofinteraction between the various elements inside are not the same. On the basis ofprevious studies, the article selected55mobile phone brands for the study. Theauthor used the canvas model to sort and classify the business model of enterprises.Through the perspective of system dynamics, the author used the system cyclediagram to describe the relationship between the various elements of each enterprise.There are the main conclusions of the article:(1)Currently, the own brand smart phone business model can be divided into A,B, C three types. A phone, can be understood as Internet phone, mainly rely on theInternet channel, emphasizing the Internet experience and cost-effective. B phone,can be called brand phone, mainly produces high-quality, cost-effective, andcomprehensive phone. C phone, can be called casual fashion phone, the prices ofmajor products is about1000yuan, to provide consumers with video, picture,Internet and other simple functions.(2)Drawing the system cycle diagram of the each type phone companies,indentify the key elements which can contribute the business growth. In the businessmodel of A phone, the customer perceived value has played a key role to promotethe business growth. In the business model of B phone, the role of the talentedemployees who can attract and retain the customer is the only factor to speed up thecircuit of business growth. In the business model of C phone, the role of thetalented employees who can attract and retain the customer and the regulation loopof sales can speed up the circuit of business growth.Finally, the article for the key elements of each business model, proposedsuggestion to optimize and innovate the business model.