Study On Contractual Alliance Cooperation Of "A" Real Estate Research Firm

With the development of economic globalization in the21st century, any singlecompany or companies are difficult to deal with challenges posed by globalizationindependent, and they are also difficult to grasp good opportunities created by economicintegration alone.“Cooperative, win-win” has become an irresistible trend of the times.Since the rise of the Chinese real estate industry, it never ceased to develop throughcooperation projects. Especially in recent years, because the country’s real estate sectorcontinue to improve policies and continue to control and suppress the real estate industry,more and more developers have taken to get to land and to develop joint developmentmodel. However, it has not yet formed a complete system to the existing laws and policiesand management systems for the real estate alliance. So, this paper analysis and study Areal estate company contractual alliance case. Aiming at improving organizationalperformance for union cooperation, the authors hope to achieve the purpose of cooperationon the “Alliance efficient, productive collaboration”.The authors consult a large number alliance of real estate related literature. At first, byusing survey research, systematic approach, and literature research, case A real estatecompany’s contractual alliance was analyzed and discussed. In the course of the study, theauthors combine with the actual situation of the enterprise A, draw on the experience of therelevant theories, count and analysis of survey contractual alliance various influencingfactors, Screen indicator system established factors, and analysis of the use of AHP factorlevels right weight. secondly，the authors discuss further improve the scientific alliance onthe real estate company and the risk-averse, problem-solving approach. Finally, it waselaborated that enterprises adopt guidelines similar strategy when contractual alliances canbe used for real estate development. Thus, this article provides a reference to thecontractual alliances joint venture with practical value.