The Research Of The Juss Event Ticket Sales Marketing Strategy

Juss Event is the promoter of two world’s most famous events，Formula1Chinese Grand Prix and Shanghai Rolex Masters，in Shanghai.Although Formula1has created enormous potential economic benefitsand create jobs here in Shanghai, the revenues from tickets sales were notideal. We must increase the ticket revenues and assure the attendance sothat the company could be developed steadily.Ticketing center’s job is to improve the selling strategy including theprice making and marketing promotion strategies. Also, if the idleresources could be made accessible in another way, the ticketing centerwill help the company get more benefits.Combined with marketing theory, the author explores and studies themarketing strategies of company’s major events through the method ofqualitative analysis of historical data, according to his own operations inticketing center in the process of experience and understanding. Thispaper also looks into the integration of the pooled resources which could make a better marketing strategy for the ticket sales.