ICBC Branch In Heilongjiang Province Loan Marketing Strategy

As China's economic openness and transparency increased, the banks in order to fierce competition in the market to maintain and strive for more quality customers, enhance participation in the international financial market competitiveness, increasing emphasis on the development of marketing strategy. This trip to the Heilongjiang Provincial Branch of the original market share and future market expansion a huge impact.In this paper, "4 P" strategy, "4 C", such as marketing strategy based on the theory of the ICBC branch in Heilongjiang Province of the actual situation has conducted in-depth comprehensive study. Some of the major cases that the ICBC branch in Heilongjiang Province facing various problems and challenges instead of the current has taken the loan marketing strategy, and summarized the results of its marketing strategy. Analysis of the case, first of all provincial branches of the loan marketing strategy and results were evaluated; Then through the provincial branch of the loan marketing environment and market needs analysis and other bank loans from the marketing strategy for the Industrial and Commercial Bank of Heilongjiang Province in this specific area within the proposed combination of practical marketing strategies, including: diversity The target market strategy, demand-oriented product portfolio strategy, to the greatest profit for the purpose of pricing strategies to facilitate customer-focused channel strategy, as the prerequisite to effective communication between the marketing and finally marketing strategy for the smooth implementation of the proposed Safeguard measures.