Research On Development Stratege Of Sunday Catering Chain Corporation

In recent years, the scale of national catering industry continued to expandand the growth slowed down obviously, the catering industry faces high cost, lowprofit pressure of reality, operating costs are all rising, and the catering industryis upgrading. Listing is to raise the threshold, Investment enthusiasm is reduced,all this sees that the catering industry has encountered the cold of winter, bethreatened by growing crises. But for Heilongjiang Sunday Catering ChainCorporation, this catering’s winter is a challenge and an opportunity. After nearlyfive years of franchise expansion, the company has been developing about80direct-sale stores and chain stores in Heilongjiang Province. If the companywants to withstand the test of difficulties, to show itself in the Hot pot chainindustry, and realize the goal of "China town (township) Hot pot first brand", itmust stand in a higher angle, has a clear understanding to the externalenvironment. It must make best use of the advantages and bypass thedisadvantages, and make the strategic choice. Only developed a long-termdevelopment strategy, in order to have a destination to develop and maintain corecompetitiveness of sustainable, then it could remain invincible in theincreasingly fierce competition in the catering industry.Firstly, from the five areas of political, legal, economic, social andtechnical analysis, we discuss the macroeconomic environment of HeilongjiangSunday Catering Chain Corporation, and from the other five aspects of potentialentrants, threat of substitutes, the bargaining power of suppliers, majorcompetitors, buyers bargaining power, we analysis industry competitiveenvironment of Heilongjiang Sunday Catering Chain Corporation. Then, weanalysis the market environment of Heilongjiang Sunday Catering ChainCorporation. Then we give in-depth analysis on the overview state, resources,capabilities and competitiveness of Heilongjiang Sunday Catering ChainCorporation. Finally, the internal weaknesses and strengths, external threats andopportunities of Heilongjiang Sunday Catering Chain Corporation, have beencompiled and summarized to propose the next five years strategic objectives, as well as specific ensuring measures.