Research And Quantitative Analysis On Development Strategy Of H Company

Since the1990s, China professional radio communications market has been booming,but it is also highly competitive, extremely price sensitive market. H’ company focuses onprofessional radios accessories product design and development, manufacturing andmarketing. After ten years of accumulation and development, its production scale andmarket share once the nation with the top three industries. But the financial crisis began in2008, and the European debt crisis in2010, making Europe and America as the mainmarket for H’s international trading business shrink considerably. At the same time, thedomestic manufacturers of professional two way radios has rapid expansion in China, it’sbig hurts H’s domestic marketing as H’s main products are used for the importinternational brand two way radios. Great changes in international and domestic markets,H’s survival and development face a severe challenge. H company needs to analyze thecurrent situation and adjust its development strategy.Firstly, thesis analyzes and evaluates the H company’s external environment by usingPEST analysis, such as the industry’s macro-political, economic, social, technologicalaspects, as well as radios accessories industry trends and competitive landscape analysis.Secondly, the H’s internal environment is examined by SWOT analysis. They are thebusiness background and current situation, the organization structure, and managementproblems. Thirdly, the essay studies the company’s competitive strengths, weaknesses,opportunities and challenges by using the five forces model and the value chain analysis.Finally, H company’s development strategy is provided by BCG matrix, SWOT matrix. Itis that clear market positioning, cultivating key brands; Enhanced brand marketing;value-added services to improve their core competitiveness; optimize the supply chain,with suppliers and customers build strategic partner alliances.