Research On Marketing Management Strategy Of ML(Mom Loveliness) Postpartum Recovery Company

Stepping into the1990’s of the20thcentury， China’s economy is increasingcontinuously at a high speed， our country’s industrial economic form is graduallychanging towards service economic form， and the service industry is developing veryrapidly. Along with the constant increase and improvement of the people’s living standard，people have more and particular demand for aesthetic and high quality health care， andpostpartum recovery industry emerges as the times requires. Such emerging industrywhich specializes in providing all-round services for the postpartum females is risingrapidly， and became the fourth gold consumption hot point of our country following thebeauty industry， automobile industry， housing industry. Due to that the entry thresholdof the postpartum service industry in our country is not high， also the developing state istoo fast， some problems within the industry is increasingly highlighted.ML（Mom Loveliness）Postpartum Recovery Company originated in German， is thefirst specialized nationwide chain postpartum recovery center. ML (Mom Loveliness)Postpartum Recovery Company is the postpartum recovery chain institution of China withmost stores and widest coverage. At present， the total number of ML (Mom Loveliness)Postpartum Recovery stores has reached more than200， spreading all over the country. Itis a modern service industry integrating physiotherapy， health protection， healthpreservation， hairdressing and bodybuilding， with postpartum women as objects， withrecovery of postpartum women’s health and beauty as the main contents. But at present，there exist these problems as:Lack efficient management； The marketing concept andmode have become unable to satisfy the demand for the new situation； Lack professionaltalents and the service levels are uneven； The modulation and popularization of brandimage are difficult， and others.In this paper, on the basis of combing marketing, business management theory,analysis of " post-natal services " as the main characteristics of an industry, its relatedconcepts defined and ML postnatal repair organization as an example, its content and the status quo analysis and combed, deeply studied marketing management strategies, studiesthe main cause of the problem and the presence of ML postpartum marketing managementagency, and then based on this strategy, brand strategy, business model, staff training andmotivation for STP, customer relationship management systems in these areas put forwardthe corresponding countermeasures and suggestions. I believe that through this researchcan raise awareness of consumers in this new industry at the same time, improve the MLpostpartum recovery company management and marketing system, makingstandardization, specialization and comprehensive, sustainable development and theformation of benign For this industry there are some guidance.The main innovation of this paper is mainly reflected in two aspects: first, the objectof the research and innovation, I search through the literature and research, and found verylittle literature on postpartum recovery of the industry, for the industry, this new research isnot and more, hoping to arouse more attention and research scholars of this new industrythrough this study; followed in this study for the first time in a number of marketingconcepts and methods applied into this new industry, with a view to other relatedindustries or related organizations enhance market development and core competencies toprovide methods and countermeasures.