Research On The Development Strategy Of AX Postpartum Care Center Of Nanning

Due to the shift in consumer attitudes and the improvement of consumption levels in recent years,more and more consumers have chosen the services provided by the postpartum care center after giving birth.The market size of the postpartum care center in China has reached 11 billion RMB in Y2019.Many companies have been involved in this emerging market for years.Though the complexity of management across segments and professional skills of medical care are needed,there are still no official policies and regulations,which result in the industry is in still its infancy and many companies are struggling.Takes the company "Nanning AX postpartum care center" as an example,the aim of this article is to discuss a proper strategy for the postpartum care center’s long-term development.Based on the external policy environment and internal conditions,we use Michael Porter’s five-force to analyze the competition and SWOT analysis for strategies,four alternative strategies could be adopted.After filtering,the best strategy has been chosen for Nanning AX postpartum care center.Meanwhile,we break down the strategy into short-term,mid-term targets,and choose corresponding human resources,regulations,and processes to serve the target.What the Nanning AX postpartum care center adopt are own brand and self-run model,the acquisition is the way that could help to reduce the operation cost,and taking the strategy we conclude,it will help to expand the scale of the enterprise and sustainable development.The research of this paper is practical and can be adopted by the Nanning AX postpartum care center.After practice and continuous optimization,the Nanning AX postpartum care center will move to a new stage.