Customer-Oriented Organization Architecture Design Of Changsha Mobile Internet Department

ABSTRACT:Organization architecture of Changsha Mobile Internet Department establishes professional centre according to basic principle of division of labor. This organization architecture has supported business development and the needs of market competition for a long time. However, while the network size develops to certain degree, the customer expectations of network quality increase to higher degree. So, the paper redesigns the organization architecture of Changsha Mobile Internet Department and the study is unfolded from the following:The paper firstly reviews relevant concepts of customer perception operators and organization architecture, which provides theoretical basis for the following research, secondly, the paper explains organization architecture of Changsha Mobile Internet Department in more detail, analyzes the problem of it, and proposes the reason and basic thought of customer-oriented organization architecture of Internet Department, then according to three elements of organization architecture, from organizational structure, performance evaluation system and incentive mechanism based on benchmarking management, the organization architecture of Changsha Mobile Internet Department is optimized. Finally, the paper proposes implementation steps and safeguard measure of organization architecture optimization design.The research of this paper riches and extends the optimization theory of operator organization architecture, and provides general approach of analysis and design to customer-oriented organization architecture of Internet Department optimization for other operators.