Research On The Development Strategy Of Shouguang Begetable Industry

The change of economic development during the12th Five Year Plan period is thecrucial period. A clear plan of the urban and rural development, promote the development ofagricultural modernization as the goal, through the industrialization of agriculture toguarantee the farmers’ income, rural development mechanism, to speed up the development ofmodernization agriculture. While vegetables are essential to human life and food, vegetableindustry is an important part of agriculture in our country, the development of vegetableindustry not only for solving three agricultural issues, urban and rural, rural economicdevelopment help, but also to the income of the farmers in order to boost China’s domesticdemand, economic growth is of great significance. Shouguang as China’s largest vegetableprice formation, logistics, training, information exchange, has formed a regionalization, scale,professional management pattern, in the development of Chinese vegetable industry is atypical representative of. However, with the adjustment of economic structure, thedevelopment of vegetable industry, coupled with the economic globalization, the impact ofthe financial crisis, Shouguang vegetable industrial development is also facing manyrestricting the development problems and challenges. Therefore, research on the developmentstrategy of Shouguang vegetable industry imminent.This article uses the literature collection method and empirical research method, firstdescribes the background, research significance and research purposes, and the relevantliterature on the industrialization of agriculture, vegetable industry were reviewed to evaluate,identified in Shouguang vegetable industry as the object of study, development strategyresearch. Then described the situation, Shouguang Shouguang vegetable development course,effect of Shouguang Vegetable Industrial Development factors. Then by using Potter’sdiamond model, analyzed comprehensively from five dimensions of production factors,demand conditions, firm strategy, structure, performance of competitors, related industriesand support industries, government and opportunities of Shouguang vegetable industrycompetitiveness, in a brief analysis of the development of the contradiction between China’svegetable industry after the focus on analysis of the current Shouguang Vegetable IndustrialDevelopment Problems and reason analysis with. Finally, for the analysis of the development strategy of Shouguang vegetable industry and the specific implementation of the strategy,according to the development strategy, then using SWOT matrix of Shouguang vegetableindustry development strategy analysis and formulation, determine the final choice ofsustainable development as the ultimate goal, to achieve through the technology, products,people, United, ecological, logistics various kinds of strategy implementation.The innovation of this paper lies in, in theory, on the basis of the problems andCountermeasures of the development of vegetable industry in Shouguang, the strategic use ofSWOT analysis tools of strategic analysis and analysis, and on the basis of the diamondmodel of the competitive advantages and disadvantages, from a certain extent make up for theblank in the research of development strategy of vegetable industry; from the practicalperspective, based on the analysis and strategies are based on the material based on the latestdevelopment of vegetable industry, which has guiding significance in Shouguang area.