A Research On Customer Relationship Management Strategies Of TSL Pharmaceutical Company

In recent years, with the economic development of network emergence,customer relationship management is a new management concepts and methods. It notonly changed the way business management and operations, but also directly affectedthe competitiveness of enterprises. As competition intensifies pharmaceuticaldistribution companies, the original "product-centric" concept quickly to"customer-centric" marketing concept of change, the customer has become the focusof many companies pursued, customer resources has become an enterprise’s corecompetitiveness reflected power. Now more and more the pharmaceutical markethomogeneous product, it’s important to every enterprise in how to improve thecustomer’s recognition, visibility, reputation and loyalty.This paper analyzed and researched application implementation of TSLPharmaceutical Customer Relationship Management, and designed to maximize thecreation and implementation of customer satisfaction and loyalty. Firstly, the paperintroduced the basic theoretical knowledge of customer relationship management andcustomer-defined value, the core ideas and the related theories, etc.; then, the papercombined PEST model, Porter’s five forces analysis model for TSL Pharmaceuticalexternal macro-environment, competition in the industry environment and internalmarketing environment. Based on differentiated customer relationship managementstrategy, SWOT analysis was proposed; finally, on the existing problems of TSLPharmaceutical Customer Relationship, the article purposed customer relationshipmanagement, and information from the customer management, customer valueanalysis, customer segmentation, customer relationship marketing and customerrelationship management system to build the five aspects of the design of customervalue management.This study was based on a summary and use of relevant research results, and onthe other hand combined with TSL medicine Customer relationship managementimplementation case analysis. This paper would always manage combining theoryand information technology in order to ensure the feasibility and practicability of thecontent. This study showed that the implementation of customer relationshipmanagement could enhance the market competitiveness of TSL Pharmaceuticalcompanies, enterprise customers and achieve win-win situation. And at the same time,it would provide a certain reference value to launch customer relationship management.