The Research On Customer Relationship Management Of Huangpu Tobacco Sugar And Wines Co., Ltd.

The rapid development of market economy has brought many opportunities to businesses and profits, meanwhile triggered a series of chain reaction by the rapid expansion of technology, geography, customers generation. More market followers, more alternative products, consumers with higher requirement are objective barriers to company to create profits continued. Under the modern market environment of an increasingly complex competition, the change with role from a seller to a buyer’s market make higher requirements to the profitability of enterprises. When similar products exist in the market, how to get more share of the market is the key to each company. Although the cost of product development and production are more clearly than maintaining customer, catching the will of customers in time and provide them customized services has become one of the indispensable means for further improve of structure of the market.The "customers" paper research on is authorized seller, or "middle customers". Since2010the author’s company which carried out a series marketing strategy aimed at strengthening the supply of cigarettes distribution accurately, improve initiative of customers. By a comprehensive understanding of customer needs to help them make sales forecasts, profit expectations, significantly improve customer’s loyalty with the pyramid of customer training programs. Good interaction lead to ultimately the interests of businesses and customers to share the value chain. After nearly a year of preparation, implementation, the work is now entering the most critical assessment of Customer Value and customer level classification stage which is the core part of the customer relationship management. The author also want to contribute his part during an important stage of implementation of corporate strategy. The author defined the Customer Value of Huangpu Tobacco sugar and wines Co., Ltd by resolving enterprise value in the process of implementing strategy. Through the reorganization of the customer evaluation make new content of Customer Value. Then take targeted service measures to create new value for customer according to their classification.