Research On Customer Classification Management Of PetroChina Altay Sales Company

In the face of the domestic economic slowdown, resource supply overall easing, oil frequent adjustment, market competition is aggravated the complexity of the situation. Foreign oil companies such as shell, bp, Total have gas stations in China development plan, and implementation of is accelerating. To represent in domestic with sinopec, cnooc, peers are also spare no effort to speed up the retail market, some large gas stations, many private gas stations are also actively seeking foreign oil company as a partner, join the refined oil retail. And in xinjiang altay region refined oil retail market is still a relatively stable competitive environment, so the oil in the altay sales company how to maintain good customers in this region, improve market share, improve customer satisfaction and loyalty, is one of the most important link in the current company, after all, the customer is limited.Firstly, PetroChina Aletai marketing company briefly, analyzes the management status of the classification of customers; through the analysis found in the customer classification management problems; then according to the problems found from the theory and the practical perspective, methods to improve customer information, customer classification method is proposed to improve the. Also, try to use the Five-Star Customer Classification Management Mode of management, the customer is proposed through customer sales volume for the implementation of customer classification management advice, for different customer groups enjoy preferential policies in different ways. Five star customer classification model is suitable for the stage of the company customer classification management, with the customer classification management work is complete, we will change the existing classification mode, in order to improve market share, walk the track of benign cycle.