A Optimization Study On The Social Marketing Strategy Of BF Company

Continuous development of economy and society, also accompanied produceenvironmental pollution problems. Water pollution is the most serious pollutionproblems in China at this stage, with the continuous improvement of living standards,people safe drinking water requirements are also increasing. Our water industry startedlate, but rapid development. Coupled with foreign products continue to enter theChinese market, water purification, water purification industry is becoming morecompetitive, In selecting the marketing model, more and more companies tend to usesocial marketing strategy, in order to occupy a place in the fierce market competition.Social marketing model certainly has its advantages, but in the reality of the marketmanagement practice, there are some limitations. How to combine the actual situation oftheir own social marketing strategies to optimize it become manager must consider. So,faced with complex economic situation, and further optimize social marketing strategyhas a very important practical significance.In this paper, we take BF company as the subject of study, using survey researchmethods, the first of the company’s development process, such as BF conducted a briefintroduction, followed by BF social marketing strategy firm survey data were performedusing in-depth analysis of its social marketing strategy problem. On this basis, theproposed optimization company BF social marketing strategies and social marketingstrategies to optimize the design from customer relationship management under the useof social media and other aspects of the new situation. Finally, optimization andimplementation of the proposed safeguards.BF companies to optimize existing socialmarketing strategy purposes, so as to achieve long-term development strategy.